Privacy Policy
Last updated: January 2026
Foothill Field Guide (“we,” “us,” or “our”) operates the website foothillfieldguide.com (the “Site”). We respect your privacy and are committed to being transparent about what information we collect, how we use it, and your rights under California law.
This policy applies to all visitors, users, and subscribers of the Site.
1. Information We Collect
We collect only the minimum information necessary to operate and improve the Site.
Information You Provide Directly
- Email address: Collected when you voluntarily subscribe to our mailing list or updates via forms on the Site. Email collection is managed through Brevo (formerly Sendinblue).
Information Collected Automatically
When you visit the Site, limited information is collected automatically via Google Analytics, including:
- Pages viewed
- Time spent on pages
- Device type, browser type, and operating system
- Approximate geographic location (city/region level)
- Referring website or source
This data is aggregated and anonymized and does not personally identify you.
2. How We Use Your Information
We use collected information to:
- Send optional email updates or newsletters (email only)
- Understand how visitors use the Site
- Improve content, usability, and performance
- Monitor site traffic and trends
We do not:
- Sell your personal information
- Share your email address with third parties for marketing
- Collect sensitive personal data
- Use data for profiling or automated decision-making
3. Third-Party Services
We use the following third-party providers:
Google Analytics
Used to analyze website traffic and usage patterns. Google may use cookies or similar technologies to collect usage data.
Brevo
Used to manage email subscriptions and communications. Brevo stores email addresses securely and processes them only for our communications.
4. Cookies and Tracking Technologies
Foothill Field Guide uses cookies and similar technologies only for analytics purposes.
You can control or disable cookies through your browser settings. Disabling cookies may limit some site functionality but will not prevent you from accessing the Site.
5. Your California Privacy Rights (CCPA / CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect
- Request access to your personal information
- Request deletion of your personal information
- Opt out of the sale or sharing of personal information
Note: We do not sell or share personal data.
To exercise any of these rights, contact us using the information below.
6. Data Retention
- Email addresses are retained until you unsubscribe or request deletion.
- Analytics data is retained according to Google Analytics’ default retention settings.
You may unsubscribe from emails at any time using the link provided in each email.
7. Data Security
We take reasonable administrative and technical measures to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. Children’s Privacy
Foothill Field Guide is not intended for children under the age of 13. We do not knowingly collect personal information from children.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
10. Contact Information
If you have questions about this Privacy Policy or your data rights, contact:
Foothill Field Guide
📧 kat@foothillfieldguide.com